MODELS.com
Business Profile
Core Value Proposition
MODELS.com provides an interactive fashion database and editorial platform that connects models, creative talent, magazines, and luxury/commercial brands, offering top model rankings, news, and interviews to attribute credit and source new talent.
Target Customer
Fashion industry professionals and organizations such as models, modeling agencies, magazines, luxury and commercial brands, editors, stylists, photographers, and other talent finders and decision makers.
Key Differentiator
A combined ecosystem of a comprehensive talent database, top model rankings, and editorial industry news/interviews, with broad reach (over 2 million visits per month) and a focus on attribution/credit for talent.
Implementation Timeline
Not explicitly stated in the content; value appears to be realized upon gaining access to the database, news, and editorial content, with ongoing updates.
Pain Points
- 1Need to attribute credit to models and talent across campaigns and editorials.
- 2Difficulty sourcing and discovering new talent and talent pools.
- 3Access to up-to-date industry news, interviews, and trend coverage in one centralized platform.
Key Features
- 1Extensive talent/database connecting models, creative talent, magazines, and brands.
- 2Top model rankings and industry news/interviews.
- 3Editorial content highlighting talent and creatives shaping the industry.
- 4Discover tools for Agencies, Models, and Creatives (search/discovery features).
- 5Latest work coverage including campaigns, editorials, and lookbooks.
Target Customer Industries
Decision Makers
- 1Editor-in-Chief
- 2Editorial Director
- 3Managing Editor
- 4Director of Photography
- 5Editor
- 6Production Producer
- 7Production Manager
- 8Hair Stylist
- 9Makeup Artist
- 10Fashion Editor/Stylist
- 11Producer
Client Results
- 1Ability to attribute credit to models and talent.
- 2Simplified talent sourcing and discovery for campaigns and editorials.
- 3Access to industry news, interviews, and trend coverage to inform decisions.
- 4Exposure to a broad audience via a popular fashion information platform.
Competitive Advantages
- 1Leading interactive fashion database with extensive talent connections.
- 2Inclusion of top model rankings and influential industry news/interviews.
- 3Broad industry reach (over 2 million visits per month) and credibility within the fashion community.
- 4Integrated ecosystem covering models, creatives, magazines, and brands.
- 5Multiple discovery and content channels (models, agencies, creatives, campaigns, editorials).
Key Benefits
Additional Product Information
Product Description
MODELS.com is a comprehensive fashion platform described as the leading interactive fashion database with top model rankings, modeling resources, and fashion/creative industry news and interviews.
Target Market
Fashion industry professionals and organizations worldwide, including models, modeling agencies, magazines, luxury/commercial brands, editors, stylists, and photographers.
Unique Value Proposition
A unique, integrated platform combining a robust talent database, elite model rankings, and editorial content to attribute credit, source talent, and connect the entire fashion ecosystem (models, creatives, magazines, brands).
Technical Requirements
Membership / Pro Membership required for personalized features such as customized news feeds; public content is accessible via SIGN UP / LOGIN.
Pricing Model
Not disclosed in the provided content.
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