Truist One Checking
Business Profile
Core Value Proposition
Truist One Checking provides everyday checking essentials plus built-in extras with automatic upgrades.
Target Customer
Personal banking customers seeking a checking account with perks and no overdraft fees.
Key Differentiator
No overdraft fees combined with automatic upgrades and built-in extras, delivered through a seamless online and mobile banking experience.
Implementation Timeline
Value and features available immediately upon account opening; no specific implementation timeframe stated.
Pain Points
- 1Overdraft fees and related costs in traditional checking accounts
- 2Desire for additional perks and automatic upgrades within checking accounts
- 3Need for convenient digital banking and money management features
Key Features
- 1No overdraft fees
- 2Automatic upgrades
- 3Built-in extras
- 4Online and mobile banking
- 5Zelle® for transfers
- 6Visa® Debit cards
Target Customer Industries
Client Results
- 1Avoidance of overdraft-related charges
- 2Access to digital banking capabilities for everyday money management
- 3Perks and automatic upgrades tied to the checking account
Competitive Advantages
- 1No overdraft fees
- 2Automatic upgrades
- 3Built-in perks
- 4Strong digital banking capability (online & mobile)
- 5Integrated Zelle payments and Visa Debit access
Key Benefits
Case Studies & Success Stories
Power of Care Campaign with Bradley Chubb and Bijan Robinson
Campaign highlighting Truist's care approach and community impact by featuring football players supporting local kids in Miami and Atlanta; no quantified results provided.
Additional Product Information
Product Description
Personal checking account offering everyday essentials with built-in extras and automatic upgrades, plus digital banking, Zelle transfers, and a Visa Debit card.
Target Market
Personal banking customers in the United States seeking a perks-enabled checking account with no overdraft fees.
Unique Value Proposition
No overdraft fees combined with automatic upgrades and added perks, delivered through a convenient digital banking experience.
Technical Requirements
Requires online banking or the Truist mobile app; Zelle enrollment; availability may vary by state.
Pricing Model
Not disclosed
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